THRIVE — 90-DAY PIPELINE PLAN FOR NZ SERVICE FIRMS

DAYS 1–3 — FOUNDATION
- Confirm the priority audience, offer, proof, capacity and conversion event.
- Record the current pipeline baseline and data source.

DAYS 4–7 — FIRST WORKFLOW
- Approve one campaign brief and one follow-up path.
- Create tracked links and name the person responsible for replies.

DAYS 8–30 — FIRST MEANINGFUL RESULT
- Launch the approved workflow.
- Record enquiries, qualified leads, bookings and response time from real sources.

DAYS 31–60 — REPEAT WHAT WORKED
- Compare audience, offer and channel performance.
- Keep unknown figures as Not supplied.

DAYS 61–90 — IMPROVE THE SYSTEM
- Remove low-value activity.
- Reuse the strongest approved message and document the next target.

This is a planning template, not a forecast or guarantee.